Vela Code x Plant Immortelle

Where caring for your skin meets caring for the planet

Our immortelle grows on harsh, rocky soil between the Adriatic Sea and the Velebit massif — where two
unique ecosystems meet, ecosystems we want to protect.

We are committed to a way of growing that does not deplete the land. No chemicals. No shortcuts. With deep respect for the land and for people.

But we don’t want to stop at our own Plant Immortelle fields. We believe that nature knows no borders. Whatever we put into the environment sooner or later comes back to us.

That is why we have joined forces with the Vela Code foundation, whose mission is clear: protecting the oceans from plastic and indifference.

Dan Lenard inspires us every single day, proving through emission-free, plastic-free sailing that sustainability is possible. No compromises and no excuses.

It inspired us to take action, too. That is why we have committed to giving up plastic in the future – even recycled plastic – and choosing glass and aluminium instead. These are materials that can be recycled again and again, with no loss of quality and no negative impact on nature. Most of our products are already made from environmentally friendly materials, and our goal is for every single product to follow this sustainability commitment in the future.

It is a shared effort to give a voice to those who have none – the oceans, animals, future generations. And to show that a responsible, authentic and timeless movement can also be born from the world of luxury and aesthetics.

We believe that beauty begins within.

In the formulas. In the origin. In the decisions we make as a company every day.

We share the same conviction with Vela Code: nature is not a resource, but a value. And aesthetics can be a tool for change.

Because we believe nothing is more luxurious than nature itself.