Our story

All good things take time. This story is no exception.

I don't know whether I chose immortelle or immortelle chose me. But when I first set foot on this earth, something in me calmed down. Pag welcomed me with a Mediterranean wind that pulled salt over the stones. With the cracked ground. With an air that held more silence than words.

Immortelle grew among the stones, where there was no room for weakness. Stubborn. Gentle. Almost imperceptible. And that was enough. On this raw soil, where the four elements - sun, water, wind and stone - meet, the first immortelle fields were planted.

It began on land where more than 70% of the surface was covered with stones. But every stone, every bush, every breeze from the Pag became part of a bigger story - a story of survival, perseverance and the healing power of nature.

Drop by drop, my team and I began to create frankincense oil. No shortcuts. Trusting in nature's rhythm.

That is how Plant Immortelle was born.

Because I’m a seeker by nature, I am never content with average. And when I tackle something, I pursue perfection.

With a bit of luck, during this research, we found old records of the traditional use of frankincense. It was written about its beneficial effects - for healing the skin, against wrinkles, for acne, and even for detoxifying the body. We decided to give it a try.

This is care that makes no overnight-miracle promises. But it does what matters: it calms, restores, strengthens.

In a world that demands speed, Plant Immortelle is an invitation to slow down. To return to yourself. To trust in natural, effective processes.

Welcome to our world.

Aleš, Founder of Plant Immortelle

Proximity to the Sea

Our estate on the island of Pag lies in the immediate vicinity of the Adriatic Sea. There, immortelle thrives in a harsh yet perfect environment – surrounded by stones, salt, and silence. From this exceptional plant, we obtain precious ingredients for our Plant Immortelle products.
280 Sunny Days a Year

The sun on Pag is unrelenting, but it is precisely its constant presence that gives immortelle its exceptional resilience. From it, the plant draws its regenerative power, which is transferred to your skin with every drop of our oil. This power restores, protects, and balances the skin.
Wind from Velebit

In winter, the bora wind blows across the island from the Velebit mountains. This strong wind carries sea droplets with it, which give every plant on our estate a unique microclimate. This natural tempering creates immortelle unlike any other in the world. Our Plant Immortelle products are made from this unique oil.
THE ARMOUR OF SEA MINERALS

The rocky soil, sea salt, and unpredictable weather create conditions in which immortelle does not grow quickly. But that is precisely why it develops exceptional strength. Every drop of oil obtained from this plant carries within it the power of regeneration and perseverance. This is not just an ingredient – it is the foundation of our approach to skincare.

Proximity to the Sea

Our estate on the island of Pag lies in the immediate vicinity of the Adriatic Sea. There, immortelle thrives in a harsh yet perfect environment – surrounded by stones, salt, and silence. From this exceptional plant, we obtain precious ingredients for our Plant Immortelle products.

280 Sunny Days a Year

The sun on Pag is unrelenting, but it is precisely its constant presence that gives immortelle its exceptional resilience. From it, the plant draws its regenerative power, which is transferred to your skin with every drop of our oil. This power restores, protects, and balances the skin.

Wind from Velebit

In winter, the bora wind blows across the island from the Velebit mountains. This strong wind carries sea droplets with it, which give every plant on our estate a unique microclimate. This natural tempering creates immortelle unlike any other in the world. Our Plant Immortelle products are made from this unique oil.

THE ARMOUR OF SEA MINERALS

The rocky soil, sea salt, and unpredictable weather create conditions in which immortelle does not grow quickly. But that is precisely why it develops exceptional strength. Every drop of oil obtained from this plant carries within it the power of regeneration and perseverance. This is not just an ingredient – it is the foundation of our approach to skincare.

Vela Code x Plant Immortelle

For us, sustainability isn’t just a practice. It’s a core value.

That’s why we’ve partnered with the Vela Code Foundation, dedicated to protecting our oceans from plastic pollution.

Their mission – and especially the uncompromising vision of founder Dan Lenard – deeply resonated with us.

A sailor who journeys across the globe without emissions or plastic, Dan reminded us of something fundamental:

Sustainability isn’t a trend. It’s a choice.

That’s why we decided to take it one step further.

Ecogea Certificate

All Plant Immortelle products bear the Ecogea certificate — an international standard for natural and safe cosmetics. This isn’t just a label, it’s proof that our products meet rigorous criteria for ingredients, safety, and sustainability

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