At first glance, it is almost inconspicuous: a small yellow flower growing on stony ground, swept by wind and salt. Yet it holds remarkable power. Immortelle (Helichrysum italicum) has been known as a medicinal plant for centuries, and today it is regarded as one of the most precious natural allies in skincare.
Why is immortelle so special?
Immortelle is known not only for its ability to survive extreme conditions, but also for its exceptional regenerative effect. Its essential oil is considered one of the most powerful natural oils for:
- Reducing the signs of ageing (fine lines, wrinkles, loss of firmness)
- Renewing damaged skin (scars, inflammation, acne)
- Evening out skin tone and softening hyperpigmentation
Immortelle and the island of Pag – a perfect match
Our immortelle thrives where only the hardiest plants survive – on the rocky soil of the island of Pag, under strong sun and right beside the salty sea. This unique microclimate gives it extra strength and a higher concentration of active compounds, which we capture using gentle methods in Plant Immortelle products.
How does it work on the skin?
- Anti-inflammatory and antibacterial – ideal for sensitive, acne-prone or irritated skin.
- Stimulates collagen production, improving skin elasticity.
- Reduces pigmentation spots and evens out skin tone.
- Speeds up healing – of scars, micro-injuries and redness.
How to add immortelle to your routine
In Plant Immortelle products, we use the full spectrum of immortelle extracts: essential oil, hydrosol and macerate. This way, your skin receives the plant’s complete effect – not just an extract, but its true power.
We recommend:
- Golden Revitalising Serum – concentrated regeneration for every day
- 100% Immortelle Oil – for intensive care and facial massage
- Golden Moisturising or Nourishing Cream – for everyday protection and radiance
