Our Story

Everything worthwhile grows slowly. So did this story.

I do not know if I chose immortelle or if it chose me. But when I first set foot on this land, something within me grew still. Pag welcomed me with a Mediterranean wind that carried salt over the stones. With cracked soil. With air that held more silence than words.

Among the stones, where there is no room for weakness, immortelle grew. Stubborn. Gentle. Almost unnoticed. And that was enough. On this harsh land, where the four elements meet – sun, water, wind, and stone – the first fields of immortelle were planted.

It began on land where more than 70% of the surface was covered with stones. But every stone, every bush, every breeze from Pag became part of a greater story – a story of survival, perseverance, and the healing power of nature.

Drop by drop, the team and I began to create immortelle oil. Without shortcuts. With trust in the natural rhythm.

And so Plant Immortelle was born.

I am a seeker by nature, so I never settle for average. And when I take something on, I strive for perfection.

With a little luck, during our research we came across old notes on the traditional use of immortelle. They described its beneficial effects – for healing the skin, against wrinkles, for acne and even for detoxifying the body. We decided to put it to the test.

This is care that does not promise overnight miracles. But it does what matters: it soothes, restores and strengthens.

In a world that demands speed, Plant Immortelle is an invitation to slow down. To come back to yourself. To trust natural, effective processes.

Welcome to our world.
Aleš, founder of Plant Immortelle

Close to the sea

Our estate on the island of Pag lies right beside the Adriatic Sea. There, immortelle thrives in a harsh yet perfect environment – surrounded by stone, salt and silence. From this exceptional plant we obtain the precious ingredients for our Plant Immortelle products.
280 sunny days a year

The sun on Pag is unforgiving, yet its constant presence gives immortelle exceptional resilience. This is where it draws its regenerative power, which passes to your skin with every drop of our oil, bringing renewal, protection and balance back to your skin.
Wind from Velebit

In winter, the bora wind blows across the island from the Velebit mountains. This powerful wind carries sea droplets with it, giving every plant on our estate a unique microclimate. This natural hardening process produces immortelle unlike any other in the world. Our Plant Immortelle products are made from this unique oil.
Armour of sea minerals

Rocky soil, sea salt and unpredictable weather create conditions in which immortelle does not grow quickly. But that is precisely why it develops exceptional strength. Every drop of oil obtained from this plant carries the power of regeneration and resilience. This is not just an ingredient – it is the foundation of our approach to skincare.

Close to the sea

Our estate on the island of Pag lies right beside the Adriatic Sea. There, immortelle thrives in a harsh yet perfect environment – surrounded by stone, salt and silence. From this exceptional plant we obtain the precious ingredients for our Plant Immortelle products.

280 sunny days a year

The sun on Pag is unforgiving, yet its constant presence gives immortelle exceptional resilience. This is where it draws its regenerative power, which passes to your skin with every drop of our oil, bringing renewal, protection and balance back to your skin.

Wind from Velebit

In winter, the bora wind blows across the island from the Velebit mountains. This powerful wind carries sea droplets with it, giving every plant on our estate a unique microclimate. This natural hardening process produces immortelle unlike any other in the world. Our Plant Immortelle products are made from this unique oil.

Armour of sea minerals

Rocky soil, sea salt and unpredictable weather create conditions in which immortelle does not grow quickly. But that is precisely why it develops exceptional strength. Every drop of oil obtained from this plant carries the power of regeneration and resilience. This is not just an ingredient – it is the foundation of our approach to skincare.

Vela Code x Plant Immortelle

For us, sustainability is not just a practice, but a value.

That is why we have partnered with the Vela Code foundation, which is committed to protecting the oceans from plastic.

Their work and vision have inspired us deeply – especially the vision of the foundation's founder, Dan Lenard.

An uncompromising sailor who crosses the world emission-free and plastic-free, he reminded us of something essential: sustainability is not a trend, but a choice.

That is why we decided to go one step further ourselves.

Ecogea certification

All Plant Immortelle products carry the Ecogea certificate, an international standard for natural and safe cosmetics. It is not just a label, but proof that our products meet strict criteria for ingredients, safety and sustainability.

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