At first glance, it's almost unnoticeable. A small, yellow flower growing on rocky ground, weathered by wind and salt. But within it, an incredible power is hidden. Immortelle (Helichrysum italicum) has been known for centuries as a medicinal plant, and today it stands as one of the most precious natural allies in skincare.
Why is Immortelle so special?
Immortelle is known not only for its ability to survive in extreme conditions but also for its exceptional regenerative effect. Its essential oil is considered one of the most powerful natural oils for:
- Reducing the signs of aging (fine lines, wrinkles, loss of firmness)
- Restoring damaged skin (scars, inflammation, acne)
- Evening out skin tone and fading hyperpigmentation
Immortelle and the Island of Pag – A Perfect Match
Our Immortelle thrives where only the hardiest plants can survive – on the rocky soil of the island of Pag, under the strong sun and right next to the salty sea. This unique microclimate gives it extra strength and a higher concentration of active ingredients, which we capture in Plant Immortelle products using gentle methods.
How does it work on the skin?
- It has anti-inflammatory and antibacterial properties – ideal for sensitive, acne-prone, or irritated skin.
- It stimulates collagen production, which improves skin elasticity.
- It reduces pigment spots and evens out skin tone.
- It accelerates healing – for scars, micro-damage, and redness.
How to incorporate Immortelle into your routine?
In Plant Immortelle products, we use the full spectrum of Immortelle extracts: essential oil, hydrolate, and macerate. This way, your skin receives the complete effect of the plant – not just a single extract, but its true power.
We recommend:
- Golden Revitalizing Serum – concentrated regeneration for daily use
- 100% Immortelle Oil – for intensive care and facial massage
- Golden Moisturizing or Nourishing Cream – for daily protection and radiance
